Characteristics of Advertisement

1. Public presentation, it means advertising allows each person to receive same message which contained in those ads.

2.Pervasiveness, it means the same advertising message can be repeated to establish the receipt of information.

3. Amplified Expresiveness, which means ads able to dramatize advertising company and its products through images and sound to affect audience.

4.Impersonal, because ads force peoples to see and giva an opinion about it.

http://wikimedya.blogspot.com/2009/11/sifat-sifat-iklan.html

Takkas Josua

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